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PRIVACY NOTICE AND ELECTRONIC COMMUNICATION POLICIES
SOL LATINO
Fiscal address: 4688 W 4TH AVE, Florida, 33012, Estados Unidos de América
Website: https://sollatinotravel.com
Contact: Arian Alvarez – info@sollatinotravel.com
1. Legal Compliance
In compliance with the Federal Law on the Protection of Personal Data Held by Private Parties (the “Law”), SOL LATINO is responsible for the use and protection of your Personal Data.
This document integrates our Privacy Notice, our Online Privacy Policy, and our SMS Terms & Conditions.
Your data will be processed in accordance with the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and accountability.
2. Purposes of Data Processing
Primary purposes
Contact and identification.
Provision of online sales services for travel products and vacation packages.
Booking and travel arrangements.
Notifications about reservations, purchases, and services.
Online and telephone assistance.
Billing and administrative purposes.
Evaluation of service quality.
Communication through phone, SMS, email, or other authorized means for service-related purposes.
Secondary purposes
Additionally, your information may be used for:
Marketing and promotion of services.
Creation of internal statistics and market analysis.
Improving the user experience on our website.
3. Personal Data Collected
To fulfill the above purposes, we may request:
Identification data (full name, date of birth, address, phone numbers, email, marital status, tax ID).
Financial data (credit/debit card details, bank account information).
Browsing and security data (cookies, IP address, CCTV surveillance when applicable).
SOL LATINO does not request or process sensitive personal data.
4. Online Privacy Policy
Our Privacy Policy will always be available in the footer of our website https://sollatinotravel.com.
It will be published on a single page or pop-up window.
We will never share phone numbers or SMS consent information with third parties for marketing purposes.
5. SMS Consent and Terms of Use
Opt-in (Express Consent)
When using a contact form on our website, you will find a checkbox with the following statement:
“By checking this box, you agree to receive SMS messages from SOL LATINO related to [specific use case: bookings, reminders, promotions, etc.]. You may reply STOP to opt out at any time. Reply HELP for assistance or contact us at info@sollatinotravel.com. Message and data rates may apply. Message frequency may vary. Learn more in our Privacy Policy and Terms & Conditions.”
Types of SMS messages
Booking or appointment reminders.
Follow-ups and confirmations.
Billing or account inquiries.
Promotions and offers (only if you provide consent).
Example:
“Hello, this is a reminder of your upcoming reservation with SOL LATINO on [date] at [time]. Reply STOP to opt out of SMS messages.”
Message frequency
The number of messages may vary depending on the type of service, up to [X] per week.
Costs
Standard message and data rates may apply depending on your carrier, including international charges.
Subscription methods
By checking the consent box on our website.
Through online or paper forms.
Verbally during a conversation.
Opt-out methods
You may unsubscribe at any time by replying “STOP” to any SMS message or by contacting us at info@sollatinotravel.com.
Help
If you need assistance, reply “HELP” or visit https://sollatinotravel.com.
Standard disclosures
Message and data rates may apply.
Frequency of messages may vary.
Your phone number and SMS consent will never be shared with third parties for marketing.
6. Data Security
We use SSL and other security protocols to protect your information. However, please note that all internet transmissions involve some risks, which are assumed by the user.
7. Social Media
Information shared by you on social media (Facebook®, Instagram®, WhatsApp®, etc.) is outside the control of SOL LATINO and is the responsibility of those platforms.
8. ARCO Rights
You may exercise your rights of Access, Rectification, Cancellation, and Opposition (ARCO), as well as revoke consent or limit data use, by sending a request to info@sollatinotravel.com.
Requests will be resolved within 15 business days, upon proper identification.
9. Data Transfers
Your data may be shared only with:
Regulatory authorities (SAT, IMSS, INFONAVIT, etc.) as required by law.
External advisors in Mexico, for internal quality and organizational purposes.
We will never share phone numbers or SMS opt-in data with third parties for marketing purposes.
10. Cookies and Tracking Technologies
We may use cookies or similar technologies to:
Personalize your browsing experience.
Analyze site performance and usage.
Remember your language and preferences.
You may configure your browser to block cookies, though some site features may not work properly.
11. Privacy Notice Updates
SOL LATINO may update this notice due to:
Legal requirements.
New services or internal practices.
Changes to our business model.
Updates will always be available at https://sollatinotravel.com.
12. Consent
By using the services of SOL LATINO, you acknowledge that you have read and accepted this Privacy Notice and SMS Terms & Conditions.